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Everyone these days, who search the web has put up something they later regret. These posts stay there forever, what’s online is not fading away anytime soon. A body of public content can be used by an enemy and rivals who would hurt your positive online reputation, or destroy your career. Why Online Reputation Management is Important In these tough times, employers are being more selective before hiring new workers. They are using web 2.0 websites such as Google+, Facebook and Google to look into the history of a hire to be as part of the normal vetting process. Google+ and many websites are known to be laid back, and they’re a place where members post whatever they want. People have been known to give specific details about their alcohol histories and drug problems and air their family feuds.

A quick look back at all of your posts on social media sites is probably not a pretty sight. Online reputation management can remove any history that makes you look abusive, reckless or worse to possible clients. Reputation Management Businesses You may believe that your operating habits as a person in business has been almost perfect, but not all of your customers may agree with this. Your reputation and your business could be ruined in hours due to the the spread of negative posts on social media websites. Business competitors, rivals and former customers have been known to post half truths and outright lies on these sites to smear the reputation of companies and small businesses in order to inflict damage - or to gain an upper hand in business. Online reputation management firms can help fix your reputation, and save your reputation online. Possible customers are known to view shopping comparison and review sites, making it an important service for your business. Online Reputation Management For Other Reasons Not everybody who chooses online reputation management does so for business purposes. When people date, it’s normal and expected for a new dating partner to “Google” the other person to see what comes up. An embarrassing personal history that’s very public could easily put the kibosh on the new relationship. Those who wish to enter politics and other areas of public life are advised to clean up their online history by using online reputation management services. There’s nothing like years of work building a coalition and a positive reputation - only to see it dashed in hours by a scandalous picture or an embarrassing quote from years ago. The Internet is an amazing resource that brings people together, and it can be your friend or enemy depending on how you use it. Online reputation management can help bring closure to negative parts of your past.

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