Benefits of Sms Mobile Marketing For Small Businesses

As a business owner, you need to stay in touch with your customers. Constant communication is the only way to increase traffic to your stores and draw the attention of your target customers hence increasing your market positioning. An SMS can be used to meet a wide range of goals. You can use it to announce new arrivals, to advertise existing products, to inform customers about current offers and discounts, to create awareness about your brand, or to notify your customers about relocation. Either way, it is the most convenient way to promote your brand and engage your customers.

An SMS is the fastest way to reach out to your clients. It is hard for people to ignore an SMS message, even in the middle of a meeting! People can ignore email messages and phone calls, but an SMS cannot just wait. Consider this: 80 per cent of phone users carry their phones everywhere. Out of all phone users, 94 per cent read SMS adverts. This is just how effective the SMS service is. This means that for every 100 messages you send, 94 people will learn about your brand, as well as get timely information on special offers and new products available at your stores.

All the numbers in your distribution list belong to your loyal customers, or people who were once your customers. The recipients of your SMS messages are people you have done business with, and so you do not have to worry about their relevance to your business. They are people whose interest in your business is clear, and so every SMS sent is a potential sale. Most of them will visit your stores to place orders.

Sending an SMS to your customers gives you a chance to develop a long lasting mutual relationship with existing customers. It is a sign that you care and are ready to meet all their needs in the most convenient way. Updating your customers on new products, product improvements and price changes encourages them to keep coming back. You save them the time they would have spent shopping around, and therefore they opt to stick with you. Return customers are a sign that your business is doing well and is ready for growth. This is the beginning of customer loyalty.

Another benefit of SMS Mobile Marketing is that your customers can always refer back to your SMS message when needed. It is always in their inbox, and so they can use it for future reference. Whether they wish to locate your store, or trace your customer service contact numbers, SMS text message marketing ensures that there is perpetual connection between you and your customer. If they wish to dial your number, they can always dial directly from the text message and this reduces chances of dialing the wrong number.

Finally, Sms Mobile Marketing is one of the most cost-effective techniques of business communication. SMS coupons are very cheap compared to advertising space on local dailies or television. You only create one message, distribute it to all the relevant people and then wait for feedback. There is no need to send an auto responder link in order to monitor readership, as is the case with email messages. With SMS text message marketing, you never go wrong.