Find out how to Reach your Potential Customers and Make a Sale?

When you sell products and services directly to customers without participation of middlemen, it's what we called direct marketing. Increasing profits and cut marketing costs at the same time are the main reasons why manufacturers and service providers are using it.

Even if there are a lot of various marketing strategies, but lets talk about email direct marketing in this post. Among various marketing strategies, email direct marketing is the most effective, it could also works for digital products and services better than anything else.

Don't misinterpret me. All types of products and services will actually work with it. I mean, if applied to intangible digital stuff, it will yield to maximum results.

Direct marketing assumes you contact potential customers directly to make a sale as opposed to the regular business model where you work with whole sellers or third-party marketing companies. It is actually the same way email marketing is working, you can cxommunicate with people using email considering only one exception.

Email is really affordable and it allows you to directly contact people. The only problem with email is, you cannot send sales letters to people without having their consent. If you do so, you will be considered as a spammer, your email account and website will not just be terminated, in some other countries you might be prosecuted for that.

What will we do to get this consent? What will we also do in order to get thousands of email addresses of hungry buyers ready to buy your stuff? Well, it's actually easy, much easier than you think! The solution is so straightforward, that not many people even notice it! So let me share a big secret in this post.

People are looking for free and helpful information, free useful downloads, free software and free magazines, is it right? And in exchange for that, many people will be glad to leave some personal details. Why can't we use that to get their email addresses and their consent so we could communicate with them later and make some sales?

Instead of stealing email addresses somewhere and sending stupid spam, I suggest you create a website with free and useful stuff related to the products or services you are selling. Create an attractive website and make it popular. Give the most needed stuff through a free email subscription, then ask people's consent so you could also send sales letters from time to time if they subscribe.

Ideally, you should blend sales information into your helpful newsletters in a natural way. Avoid to push your potential customers too much. You'll get your sale if someone really needs to achieve whatever your product lets him or her achieve, and it will be nice smooth.

You should also give your existing subscribers an easy way to unsubscribe from your letters. Every message you send will be good enough if it has a link at the end of it.

Do not forget to watch the rate at which new people join your email list as well as the rate at which they leave. The first number will be several times more than the second number if your newsletters are good. Your subscribers may turn into paying customers at any moment ansd that's exactly why you want them to stick around.

This is basically how email direct marketing works, and how you can get a large list of potential customers. And now, lets take a loot at the software tools you can use in sending email messages to large lists of people.

Bulk email or mass mailing is what we call on a way of communicating with larger number of people. You can used specialized bulk email software in order to send bulk email. This software is there to automate several things:

Addition of new people to email lists based on subscribe requests.

Those who wish to unsubscribe will be promptly removed from email lists.

Remove those bad email addresses from email lists.

Deliver large numbers of email messages at any desired rate.

Personalized messages

If you use a regular email client for sending mass email messages, you will not be able to automate these things, and as a result, you will have troubles sooner or later.

Maybe, you are sending messages to people who don't need any of them anymore, while those who need to have whatever you offer won't get a thing.

This means that you have to get ready, so as soon as you start your email direct marketing.

Use Mac Mass Mailer if you are Mac users or Advanced Emailer if you are Windows users if you are sending bulk email. I experienced using both programs on both platforms with great success.

You may also check out my web site at http://www.macmassmailer.com for a lot more hints and important information about email direct marketing.