Strategies in Sending Mass Mail Utilizing Mac

In sending mass email Mac machine can be use. It was very hard to find any mass mailer that would work on Mac up until recently, but now the situation changed. Now dozens of mass mailers for Mac OS platform is available in the market. And same with any other things, there are also good and bad mass mailers, and it's good to know which one is the best, but we will discuss it later in this post. For now, let's concentrate on what mass email is, and how to send it from Mac.

Mass email is a message that is sent to a large group of people called email list. People usually willfully subscribe to email list, and at any time may leave it by unsubscribing from it. Often mass email messages contain macros in addition to text in order to reference recipient personal information such as name, birthday, order number and so on. As if sending personal message to every recipeint using a regular email client, mass email Mac machine resolves macros and sent it as a unique message with every recipient's name and other personal information.

Sending the same message to all your recipients is also possible, but it will just be ignored by most people as it will look spammy. So you increase open rate if your messages has referencing personal details, which sounds good.

It's obvious you cannot send thousands of personalized messages using a regular email program. Sending mass email messages will require you to use a mass mailer unlike sending regular email messages.

Mass email message looks like a regular message with only one difference. Mass email message uses macros such as RECIPIENTNAME or ORDERNUMBER in it, that's why often it's called message template. These macros will be replaced by email message Mac machine with real information taken from recipient database, and in this way your recipient will receive the unique regular message from mass email messages.

The following are some samples of mass email message (message template):

That format will be fixed to a regular message as follows:

Dear John! Thanks for choosing iPhone on December 12, 2010. Sincerely Michael. However, I would also like to point out that only few mass mailers for Mac support message templates. So your messages will just end up in Junk folders because most of them will just send the same messages to all recipients.

I found out that only few Mass Mailer for Mac can support message templates, offers a vesatile database, automates subscription, unsubsciption and bad address removal, after I tried using some mass mailers for Mac.

Your website will be checked by Mac Mass Mail first before sending mass email:

Another buyers willing to subscribe to your list. Requests for unsubscription Bounce backs as a result of dead addresses. And then it adds new people and removes those that are either dead or wish to unsubscribe your message as it updates. After than, Mac Mass Mailer will send mass email messages. This will guarantee that your messages will not become a junk and only those who want and can receive them will receive them.

You could also visit my site at http://www.macmassmailer.com for more strategies and details about mass email mac.