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If you're an emerging organization with the subsequent wonderful product, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Finding an angel investor, even so, is not an effortless task. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the appropriate investors. This development-stage organization is tapping the smoking cessation marketplace with a unique tobacco-cost-free, nicotine-cost-free smoke known as Bravo, which has the look of a classic cigarette and burns like tobacco, but is truly produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be also soon to method significant venture capital firms, but time to move beyond networking with loved ones and close friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by means of to the genuine investment chance," stated Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors prefer organizations that are likely to show positive cash flow inside their first 18 months, so getting these types of statistics about your market can be an incentive.
 * Have a clear-cut target market place for your product or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
 * Match the company program objectives to the angel's risk tolerance. Investors want to know the product or service will be special and well-cultivated. Safer Smokes has a patented remedy that company officials say will "impact the landscape of the health care market." ideangels