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If you're an emerging business with the subsequent great item, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial organizations at an early stage - shelled out a lot more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Finding an angel investor, however, is not an simple task. Safer Smokes Inc. is one particular company that understands the challenge of attracting the correct investors. This improvement-stage firm is tapping the smoking cessation industry with a unique tobacco-totally free, nicotine-totally free smoke called Bravo, which has the look of a traditional cigarette and burns like tobacco, but is truly produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," said Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may be also soon to strategy significant venture capital firms, yet time to move beyond networking with family members and close friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the real investment opportunity," mentioned Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors favor businesses that are likely to show positive money flow inside their first 18 months, so having these kinds of statistics about your industry can be an incentive.
 * Have a clear-cut target industry for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the business strategy objectives to the angel's danger tolerance. Investors want to know the product or service will be special and well-cultivated. Safer Smokes has a patented resolution that organization officials say will "have an effect on the landscape of the health care sector." ideangels