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After Bloom left the RAF, he originally worked as a salesman for a company selling Dutch-made washing-machines door-to-door. After a while Bloom started his own company and tried to buy machines from Holland. As Bloom had very little money or credit, many Dutch firms refused to manufacture for him. After eventually making a deal with a plant in Utrecht, Bloom formed his own company which advertised the "Electromatic" twin tub washer-spin dryer for 39 guineas - 50% below high street retailers prices.[2] In 1958 Bloom placed an advert in the Daily Mirror offering home washing-machine demonstrations. Generating 7,000 responses via posted coupon responses, Blooms' unorthodox marketing and low prices meant that within a short time period cheap coach outlet onlinehe had taken 10% of the market from Hoover and Hotpoint. Bloom's innovation was to sell the machines direct to the public via coupon advertising, at around half the cost of retailers, also sold largely through affordable hire purchase agreements. By now selling 500 machines a week, Bloom calculated to cut overheads by manufacturing in Britain. Bloom cut a deal with the then moribund Rolls Razor Company to make 25,000 twin-tub washing machines, and later merged the two companies, becoming Managing Director with a majority share of the companies stock