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If you're an emerging firm with the next great item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an effortless activity. Safer Smokes Inc. is one organization that understands the challenge of attracting the right investors. This improvement-stage organization is tapping the smoking cessation market place with a exclusive tobacco-free, nicotine-free of charge smoke known as Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be too soon to strategy huge venture capital firms, but time to move beyond networking with loved ones and friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the actual investment opportunity," stated Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer companies that are likely to show positive cash flow within their initial 18 months, so getting these sorts of statistics about your marketplace can be an incentive.
 * Have a clear-cut target industry for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the business plan objectives to the angel's danger tolerance. Investors want to know the product or service will be exclusive and nicely-cultivated. Safer Smokes has a patented remedy that organization officials say will "influence the landscape of the health care sector." setting up a business