The foolproof 8 GM Car Brands strategy

Plenty of people are speculating about GM's future. By subtracting lots of press reports on your mind, you would think that General Motors is on life support. In all honesty, the opposite is true especially when you search for the global picture. In 2005, "the General" sold more than 9 million cars worldwide, the 1st time the automaker reached that figure since 1978. Yes, U.S. auto sales are down and certain are with GM get rid of its many brands, currently numbering 8. Who should GM liberate? Or, should Automobile stay with this online game plan and look after all 8 brands?

For the record, GM's 8 brands are: Cadillac, Buick, Pontiac, Chevrolet, Saturn, GMC, Hummer, and Saab. You might have Saab outside that pack being the Swedish automaker (although fully properties of GM) builds few cars in The states. Still, GM includes Saab in its bristling marketing schema so we'll bear them set for argument's sake.

Clearly, Cadillac is GM's luxury division; Chevrolet is it's budget or "All American" division; while GMC will be truck division. Beyond that, there's much muddling of divisions, but Buick is often a maker of "near luxury" vehicles (Cadillac lite) while Hummer is GM's specialty truck division. The Saab lines are slightly confusing simply because it once was a genuine European division. Now, the make is chiefly featuring rebadged GM and Subaru vehicles with little original models of showing recycle online. Finally, Pontiac and Saturn duplicate lots of what are the other divisions do, although the Saturn mystique of "no haggle pricing" allows the develop a certain aura into it. That leaves Pontiac.

Pontiac, for example the recently wiped out Oldsmobile name, is likely one of the vulnerable of this true "American" makes. Saturn can survive because its dealer network is tops and consumer satisfaction ranks on the websites for with Lexus.

Ultimately, the Saab name will probably die first. Outside of the U.S., specially in Europe, Opel is often a known name plus an important GM make. Word has it that a number Saab's production will shift to Germany and certain rebadged Opels will start to sport the Saab name. Let's just say once that occurs, there is little change reason to stay making Saabs. Enable the Saab name die with dignity. Why spoil it by selling rebadged Opels as Saabs?

Personally, I reckon GM should leave well enough alone featuring remaining American brands. I wasn't to opt for Oldsmobile's demise that i'm not in favor of killing off trusted brands. GM is retooling its operation as old models are got rid of design new or revived models part of. Try to find the Chevy Camaro, Pontiac Firebird, Saturn Sky, and the Buick Enclave to assist spark their respective divisions to renewed glory. Am I living a fantasy? Maybe, but at minimum my imagination is certainly going from a positive direction.

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