So Why Do You Should Enhance Your Landing Page

Give some substance for this concept of landing page. Trying to know your small business and buy keywords to put an ad over a search engine. Each click your ad costs about 1 euro, your conversion rate is 5%, this means that each new registrant will definitely cost 20 euros. Should you improve your conversion rate of 40% (from 5% to 7%), it can save you € 5.7 per new subscriber.

Your >> budget to recruit 100 new students is going to be € 1 470 and after optimization before optimization of € 2000. I let you do the math for 100,000 new registrants.

Basic rules to generate its squeeze pages


 * 1) 1 Rule: website of the website landing page

• Your template or template squeeze page must exist in several versions of landing pages. Depending on supply, the aim (generate lead / registrations, generate sales for a product, start a download ...) or lever (allow facebook connect in a form for facebook ads), web site will have a different composition and structure.

• These templates must be testable and declinable in various variants A / B / C / .... This informative article provides a listing of good practices to achieve the A / B testing of landing page. The corollary with this rule is really a modification / advance of landing pages will not depend upon the heavy technical process of production.

• These templates must have a design "liquid" (responsive design) for that landing page that may adapt to different screen sizes and other terminals to display (browser, tablet, mobile, connected TV, ...). Research of Crédoc of 2011 reveals that 21% of French Internet surfers connect already making use of their mobile Internet.

• These templates should be semantically worked. At night availability of your offer to any or all types of users, as well as the META Wording from the page must be completed because of these landing pages are pages like any other as well as the traffic you return it impact your SEO ( inbound links). Note: Google accounts for in computing the standard Score of match between your landing page and keywords with the ad before. Increase the semantics of your page is thus actively participating to reduce your CPC.

Rule # 2: Identify the weakest link in the chain conversion

• The landing pageis a web link in a chain that begins in the click from the user and ends on page following the successful landing page. We must therefore maintain consistency be maintained involving the trigger click from the user (what's your message call to action?) And the message which is pushed to the landing page.

• We must eliminate ties out from the page and be as concise as you possibly can by reducing the hyperlinks call to action to maximum 2.


 * 1) Rule 3: Think R.O.I. the client (because the customer rules)

• It must be obvious for the user who visits your page that give personal contact details, or perform every other action requested is at its interest. An incentive (bonus upon registration, gift with order, free trial offer) can play this role and is often a key online acquisition campaigns. Demo (a game title, a product) will also help increase your conversion rate.

• Decrease the effort required from the user: the short form (5 fields) or pre-filled or perhaps in two stages are therefore preferred. Now you have this quick list of guidelines of optimizing your landing page, there is no way for you to be out from the game.

When you are looking for the best  techniques  and excellent methods to boost up your conversion rate, you can check out the landing page ebook which I have available for you.

Also you can find more suggestions up front as well as your landing page questions will  definitely  cleared and many other things you need.