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If you're an emerging organization with the subsequent excellent item, occasionally you require an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an effortless task. Safer Smokes Inc. is 1 company that understands the challenge of attracting the appropriate investors. This development-stage firm is tapping the smoking cessation market place with a distinctive tobacco-totally free, nicotine-free of charge smoke known as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it might be too soon to method large venture capital firms, however time to move beyond networking with family and close friends. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the actual investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer businesses that are most likely to show positive money flow within their 1st 18 months, so getting these kinds of statistics about your market place can be an incentive.
 * Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the company strategy objectives to the angel's threat tolerance. Investors want to know the product or service will be exclusive and properly-cultivated. Safer Smokes has a patented resolution that organization officials say will "impact the landscape of the health care market." setting up a business