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If you're an emerging organization with the next fantastic product, sometimes you need an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial companies at an early stage - shelled out far more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, nevertheless, is not an effortless job. Safer Smokes Inc. is one particular company that understands the challenge of attracting the appropriate investors. This improvement-stage company is tapping the smoking cessation market with a distinctive tobacco-free, nicotine-free smoke called Bravo, which has the look of a classic cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," said Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may be also soon to approach huge venture capital firms, but time to move beyond networking with loved ones and close friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the real investment opportunity," said Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors prefer companies that are likely to show positive money flow within their 1st 18 months, so getting these types of statistics about your market can be an incentive.
 * Have a clear-cut target market for your product or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the organization strategy objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and nicely-cultivated. Safer Smokes has a patented remedy that firm officials say will "have an effect on the landscape of the wellness care industry." idea angels com