User talk:Muwvmnke65

A Tweet's Effect On Rankings - An Unexpected Case Study Some takeaways:

A high quantity of twitter retweet from "real" users on Twitter has a pretty substantial impact on rankings in the short term (take note sources seeking rankings during high search volume periods - holidays, news events, etc.) It appears likely that Google (and Bing) are using the concept they described in the interview on SELand of "Author Authority" to help weight the value of tweets (as we've seen that bot-repeated tweeting in similar quantities doesn't have this affect) There seems to be some long-term, nascent value carried by tweets in addition to the short-term effects. If this is consistently observed, expect a lot more SEO activity around engaging and incenting tweeting to key URLs. It's still unknown whether and how much the text of a tweet impacts the SERPs in a way similar to anchor text. That will be an excellent next test for us to observe. Ah... the power of tweets. :-)

Sure, the traffic hasn't been huge, which is totally expected since our guide to SEO auto retweet probably wasn't the user's intent if they searched for "Beginner's Guide." Plus, the fact is, that's not a highly searched term, so getting a ton of traffic for it wouldn't make sense. What IS interesting though is that before the tweet, we had absolutely zero traffic for that keyword and after the tweet, we have traffic. It has obviously died down since the initial tweet but we're still getting traffic each day for it.

Just like our initial test we ran a few months ago, we'll continue to monitor the traffic and ranking for "Beginner's Guide" to see if the tweets only helped in the short term or in the long term as well. Until then, if you have any similar case studies or "random awesome tweets that fall into your lap" as we did, I'd love to hear about the outcome.

Oh, and one last little bit of info. Below is a screenshot of the data about the bit.ly URL that Smashing Magazine used in their buy retweet It's pretty dang exciting to see how many clicks it generated!