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If you are an emerging firm with the next fantastic item, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an easy job. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the proper investors. This development-stage organization is tapping the smoking cessation industry with a special tobacco-totally free, nicotine-free of charge smoke referred to as Bravo, which has the look of a standard cigarette and burns like tobacco, but is actually created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it could be too soon to strategy big venture capital firms, yet time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by way of to the actual investment chance," said Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer firms that are likely to show positive money flow within their first 18 months, so having these types of statistics about your market place can be an incentive.
 * Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the enterprise strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and well-cultivated. Safer Smokes has a patented resolution that firm officials say will "affect the landscape of the wellness care sector." company formation