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If you're an emerging organization with the next fantastic product, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial companies at an early stage - shelled out much more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Finding an angel investor, even so, is not an simple activity. Safer Smokes Inc. is 1 company that understands the challenge of attracting the right investors. This development-stage firm is tapping the smoking cessation market place with a unique tobacco-free of charge, nicotine-cost-free smoke called Bravo, which has the look of a traditional cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may possibly be also soon to approach huge venture capital firms, yet time to move beyond networking with family members and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the true investment chance," said Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors favor businesses that are most likely to show positive money flow within their very first 18 months, so getting these kinds of statistics about your marketplace can be an incentive.
 * Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the business program objectives to the angel's threat tolerance. Investors want to know the item or service will be distinctive and well-cultivated. Safer Smokes has a patented solution that firm officials say will "affect the landscape of the well being care sector." company formation