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If you need to send bulk email from Mac, you have two ways of doing it. I'd like to dedicate some of my time to explaining what bulk email is and what it isn't. Because, it looks like many people are mistaking bulk mail for spam.

Why bulk email is not spam

Spam, in general, is always some sort of advertisement or a scam scheme, it's always unsolicited, and you have no way of unsubscribing from it. Normal bulk email is never unsolicited. People choose to subscribe to a mailing list and can remove themselves from the list if they want to. Very often, good bulk email messages do not use direct advertisement techniques. They serve a different purpose of providing subscribers with something really useful (e-books, e-magazines, news, discount coupons and special offers).

So, in short, good bulk email messages are beneficial to people who receive them as well as for those who send them. As for spam, well, only the sender benefits form it, and in many cases, spam equals scam.

What you need to know before even trying to send bulk email

It's easy to send bulk email Mac Mail application that comes with Mac OS X can be used for that, or you can use any third-party mass mailer. There are several things you should consider before going ahead. You need to:

1. Keep your mailing list somewhere on your Mac machine. 2. Add and remove people from your email list on a regular basis. 3. Have the ability to import your current customers to your list. 4. Be able to deliver a large number of messages effectively. 5. Ensure you aren't exposing all list users in your messages.

No matter how you send your bulk email messages from your Mac, all 5 conditions must be met.

How to use Mac Mail to send bulk email

So the first option you have is 100% free, and readily available without installation of any third-party software products. If your list is not larger than several hundred subscribers, you can use Mac Mail to send bulk email. This is how you should do it:

1. Open up Address Book and import your current email list by using File--Import menu item. 2. Make a group in Address Book for your email list by pressing the [+] button under groups. 3. Select the Last Import group in Address Book, select all people there and then move them to the new group. 4. Select the new group then add other people that were not in the file using the [+] button under the list of people. 5. Start Mac Mail and create a new message by pressing the New Message button. 6. Click on the Address Book button found on the toolbar of the message editor displaying your new message. 7. Within the Address Book picker, highlight the group where you imported your list, and select all people in it. 8. Press the "Bcc:" button in the Address Book picker, to add all selected people to the "BCC" list of your new message. 9. Write your bulk message, and after that press the Send button within the message editor to send it. 10. Right away the message is going to be sent to your email server for delivery.

If you hit Send in the messages editor to send bulk email Mac Mail just transfers the entire message along with its email list to the mail server. This means all your subscribers won't instantly get your message. It will take a considerable amount of time on the server side to create separate messages and forward them to recipient's mailboxes. This is exactly what happens.

Pros of Mac Mail:

+ 100% free. + Readily available. + No need to install a single thing. + Works well for small email lists.

Cons of Mac Mail:

- Difficult to maintain large mailing lists in Apple Address Book. - Address Book import is inconvenient and time-consuming. - Subscription and unsubscription cannot be automated. - Automatic elimination of faulty addresses is not possible. - Can not work for large mailing lists greater than several hundred people. - Bulk messages can't be personalized. - Not possible to reference personal details in bulk messages.

How to use MacMassMailer to send bulk email

The second option is to use any good third-party mass mailer for Mac to send bulk email messages. You will have to find a buy one that does the job well though. Mass mailers are usually cheap, and you can get a good one for $69 - $99 bucks.

I send my bulk email using MacMassMailer. In the past I tried other mass mailers, and after spending hours of my time on testing them all, I chose MacMassMailer. So the best choice is MacMassMailer.

Sending bulk email with MacMassMailer is easy, and here are the basic steps.

1. Download and install MacMassMailer from http://www.macmassmailer.com 2. Start MacMassMailer for the first time, and New Email List wizard will appear. 3. Follow the steps of the New Email List wizard to create a new mailing list. 4. Enter a title of a new recipient group, your FROM name and FROM email address. 5. Insert one email address to this group (you can add your own address for testing). 6. Enter other information this wizard requests (read help for more details). 7. Create your bulk email message. 8. Enter outgoing SMTP settings (the identical options you use in Mac Mail). 9. When New Email List wizard finishes, you can import your current subscribers. 10. To import, click the Import button, then follow the steps of Import wizard. 11. Now you can click on the Start button to deliver messages to your recipients. 12. It will take some time to deliver your messages, watch the progress indicator.

Pros of MacMassMailer:

+ Straightforward to install, set up and use. + Works extremely well for big and extra large mailing lists. + Simple to manage large mailing lists of up to 1 million people each. + Superb Import that lets your import people from any software and files. + Subscription and unsubscription is totally automated. + Automatically removes bad addresses from your email lists. + Your bulk email messages can be easily personalized using templates. + You can reference any personal details in your bulk messages. + Email list files are portable, and you can bring them with you. + Multiple SMTP accounts are supported to increase the number of messages you can send daily.

Cons of MacMassMailer:

- The price is $97, which is a little steep (however usability compensates it). - No other cons.

Therefore if you need to send bulk email MacMassMailer is the best choice, and you should seriously consider buying a copy of it for yourself, even if your list is still small. Because it will eventually grow to the size Mac Mail won't handle, you will have to buy MacMassMailer anyway, and as a result you will have to transfer your email lists once more.

Using Mac Mail can also be dangerous. If you put your recipients in the "To" or "CC" field of your message accidentally, you will expose your entire email list, and anyone receiving your message, will see all members of the list. Be careful, and never press a wrong button! Because it's a major privacy violation.

MacMassMailer won't let this happen. Only one address in "To" per message is used by MacMassMailer, because it generates separate messages for your recipients.

In case of Mac Mail, you keep your email lists in Apple Address Book, and because of that every time subscribers join and leave your lists, you have to manually add and remove them. Also, Address Book does not remove dead addresses automatically, so every time you get those, you have to manually delete them.

MacMassMailer does it automatically. From time to time MacMassMailer checks your website for requests to subscribe and unsubscribe, and if there are any, updates your email list in an automatic way. If MacMassMailer also checks validity of email addresses while sending, and if it finds bad addresses, it deletes them automatically.

So MacMassMailer is a much better alternative to Mac Mail!

You can download MacMassMailer from here: http://www.macmassmailer.com. Find out more about sending bulk email from a Mac here.