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What are Backlinks?

Backlinks simply refers to a website's incoming links. These can come from other web pages that choose to promote a site, web directories, or search engines. Since few web users get to sites by typing in the url directly, backlinks equal traffic for a site. In the past, having things like “webrings” and lists of links was the only way for web users to find out about websites. Today, search engines like Google are more important, but they still rely on backlinks to help them determine how pages should be ranked in search results.

Backlinks Statistics

Out of all of the people who use the web, 78% of them use it regularly to research what they spend their money on. What's more, fully 20% of all Google searches performed each day have never been searched before. So, while it's pretty much the internet marketing holy grail to get your small business' website onto the first page of Google or Bing's search results, it isn't always easy to anticipate what keywords you'll need to cater to. Relevancy is just a part of what search engines use to determine which sites are worth ranking highly for certain keywords, popularity is another. Backlinks can help boost your site's popularity, which means that they can get you more visitors for your site, and more customers coming through your doors. Even the best, most relevant sites can fall flat without enough backlinks.

The Benefits of Backlinks for Your Business

Backlinks are an easy, inexpensive way to make your business' page stand out to search engines. As was illustrated above, relevant content can only get you so far- without enough links back to you, there are no guarantees that your website will end up on the first page of a search engine's results, no matter how good it is. A good backlinking strategy allows you to get more visitors to your company's webpage through the sites that link back to you, as well as through the web's top search engines. People who visit your site are more likely to visit your actual brick and mortar location, which makes backlinks an important part of a web marketing scheme, along with email marketing, mobile marketing, and other strategies.

An ROI Assumption with Backlinks

There's no way to really accurately calculate the return on investment that backlinks can provide. Even if they're old, backlinks can still bring in new web traffic by helping your site appeal to search engines. As a result, the ROI on backlinking is generally excellent, as long as you're sure to generate enough of them to give your site the best search ranking you possibly can.

Getting Started with Backlinks

Not all backlinks are worth getting, and it can be tough for a small business owner that's new to internet marketing strategies to tell good ones from bad ones. If you know that backlinks can help improve your local business, you should take our “100 Customers in 100 Days” challenge. We're currently hosting a webinar that can teach you the seven simple steps to drawing more traffic to your website, which results in more customers for your business. Even if you can't take part in this offer, you can still try out our trusted recommendation service for backlinks, and order express by clicking here.