User:AlvaSloan46

Initial, the jargon.

Back link: this is where a website links to your website i.e. Site X has a link pointing to your web site, so your site has a back link from Internet site X

A single-way link: exactly where only internet site X links to your internet site, but your site does NOT link to web site X

Reciprocal link: exactly where two sites have swapped links so they each link to every other

Anchor text: the text/description that is related with your link on the back link website.

Page rank: Google's proprietary method for assigning a worth (from 1-10 where 10 is very best) to the combined number and the quality of back links pointing to your internet site.

quality link building